Launched with the aim of increasing the export power of Turkish furniture and strengthening its presence in global markets, the digital platform Heartmade has now taken its place at one of the world’s most prestigious furniture events: Salone del Mobile in Milan.
Recognized as one of the trendsetting hubs of the furniture industry, Milan’s Salone del Mobile brings together designers, manufacturers, and professionals from across the globe every year. Participating in this significant event, Heartmade had the opportunity to present both the advantages offered by its digital platform and the aesthetic, functional designs of the Turkish furniture industry to an international audience.
In line with its global vision, Heartmade continues its active participation in major international fairs. As part of its visibility strategy, advertisements for the platform appeared prominently across the city of Milan, particularly in airport terminals and metro stations, extending its digital reach into physical spaces and further enhancing brand awareness. These strategic communication efforts succeeded in attracting the attention of both industry professionals and potential business partners.
Heartmade’s growing international presence is creating valuable opportunities for its member brands. Through its participation in these prestigious fairs, member companies gain direct access to buyers from various international markets and establish meaningful professional connections that pave the way for long-term collaborations. Thus, Heartmade is emerging not just as a promotional platform, but also as a key player in the sustainable growth of Turkish furniture exports.
Following its participation in Salone del Mobile, Heartmade will next appear at the International Contemporary Furniture Fair (ICFF) in the United States—one of the country’s leading design events. At ICFF, the platform will showcase a dedicated stand featuring the original works of Turkish furniture designers, continuing its mission to elevate the global visibility of Turkish design.
